Graphic Designer


Brand Design 01
Lunetta Optical
The concept comes from a universal experience  blurry or unclear vision, the main reason most people visit an optical store.
Lunetta” means moon in Italian. The moon and the human eye share a common symbol  the circle  making this connection a natural fit for the brand

To visualize it, I experimented with the blur effect in Illustrator, creating two overlapping circles:
one clear and one blurred. This contrast symbolizes the journey from visual discomfort to clarity..
The color green, most perceptible to the human eye, adds a sense of balance and comfort.
The All Round Gothic typeface reinforces the brand’s friendly yet professional tone with its soft, rounded forms and clean geometry....
I designed the business card to mirror the shape of the logo, creating a cohesive visual identity that makes the brand more memorable for clients.
Brand Design 02
Kube Furniture
Kube is a fictional brand  created for
a modular furniture store that focuses
on convenience and affordability.  
The concept highlights flexibility,
each module can be used individually
or connected to form the furniture you want.
For the logo, I combined the letter K  from the CY typeface with a custom designed I made for the U, B, and E letters. The “U” subtly represents the shape of chairs and sofas, reinforcing the modular idea.
The color palette combines mustard gold, symbolizing warmth and approachability,
with rusty red, a vibrant yet grounded tone that adds energy without being flashy.
Council of Canadians with Disabilities
Branding


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Thank you for viewing my portfolio, I believe design is not just about personal expression, but about creating clarity and connection for others. It has taught me to think beyond myself, to recognize that every element we use in our daily lives has been carefully designed for human needs. Design, at its best, is for everyone and this philosophy continues to guide my own practice.

michelle.selvaggi28@gmail.com
Instagram: design_michy

Resume available upon request  :)













Kube

CCD